2 Week 2 Minute Squat Challenge
My goal for this campaign was to engage and motivate my Facebook and Instagram followers with a squat challenge challenge. I again decided to do a two week challenge, as I experienced a four week challenge is too long for my current audience and followers.
[See my four week challenge campaign: Burpee Challenge]
I chose to a squats because I thought it would increase engagement with my female followers. My previous challenge: [Pushup Challenge] was fairly successful but at least 80% of the participants were male. Knowing that women love squats and especially body squats... I figured this would be a good test campaign.
Facebook Squat Challenge: Week 1
Instagram Squat Challenge Week 2
Squat Challenge Campaign Results
There is no doubt that my theory worked. I clearly received more engagement from my female audience. I did not do any paid advertising for this campaign (no Facebook post boosts). All engagement was 100% organic. What I learned is there is a clearly more organic opportunity for me on Instagram. Using #hashtags, I've really learn to extend my reach and received a lot more engagement. I actually received participants from different countries (Canada, Brazil, Spain, etc.) I will continue to use Facebook, but my next campaign will be more Instagram focused.